From Scrubs to Saucepan: Our Journey Home
How a 12-month parental leave and a trip across continents changed the way we think about feeding our children.
Our Brand Story
When our son Kian was born in Germany, we discovered what the rest of the world already knew: European baby food is extraordinary. Travelling across Europe with him was effortless. In Italy, Austria, Switzerland — premium European baby food was on every supermarket shelf.
When we stopped anywhere to eat, we would hand over the bottle and they would warm it up without blinking — even at fast food restaurants. Every stage of Kian's feeding journey was covered: breakfast muesli, stage-wise lunch pouches from 8+ to 18+ months with chicken, beef, fish, and vegetables. And the Gute Nacht milchbrei for bedtime — a warm, calming porridge that made evenings peaceful and sleep easy.
Kian thrived on it. Today, he eats everything — home meals, full portions, no fuss. That is not luck. That is what early nutrition does.
The suitcase to India
When we visited India for three months, we packed 60kg of European baby food — muesli, stage-wise lunch pouches, Gute Nacht. We were completely at peace. And then the suitcase ran out.
The MBA that became a mission
Meanwhile, Monika was completing her MBA at Frankfurt Business School. The baby food gap became a case study, then a class project, then the centrepiece of her graduation work. We consulted German nutrition scientists to validate every recipe against European standards — and Num Nam was born.
Why Families Trust NumNam
Our approach combines nutritional rigor with practical product design so parents get clarity, consistency, and confidence in every order.
European Standards
Developed in Germany by doctor-parents, our recipes meet the world's strictest safety and nutritional guidelines for infants.
Palate Training
Early exposure to savoury flavours is the secret weapon against picky eating, helping your child love vegetables for life.
40%+ Real Vegetables
We prioritise greens over sugar. Only 8g of natural fruit sugar per 100g — nutrition first, sweetness second.
German nutritionist-validated
Every Num Nam recipe is validated by German nutrition scientists — not just developed in a kitchen, but tested against European quality and safety standards.
Meet The Founders
NumNam is built by people who understand both the science of nutrition and the realities of modern parenting — from the operating room to the dinner table.
Dr. Donuru, Srinath Reddy
Co-Founder & Managing Director
Cardiac Surgeon at Uniklinik RWTH Aachen (5 years) and Klinikum Nürnberg, Germany. Clinical Research Scholar, Harvard Medical School. 15+ years operating on hearts at Europe's finest university hospitals.
Dr. Kodeboina, Monika
Co-Founder & Head of Recipes
Interventional Cardiologist. PhD in Coronary Physiology — Dr. Europaeus distinction. MBA, Frankfurt Business School. MSc, Lifestyle Medicine. Her research shows nutrition is not secondary to cardiology — for most patients, it is cardiology.
Kian
CIO: Chief Inspiration Officer
Born in Germany, fed on the best Europe had to offer, now the most enthusiastic tester of every new Num Nam recipe. Eats his vegetables without negotiation. Occasionally grants pizza permission.
Smiti
CHH: Chief of Happy Hearts
Kian's little sibling and Num Nam's newest taste-tester-in-training. Proof that the mission continues.
"As doctors, we see the results of poor nutrition later in life. As parents, we want to prevent it from the first bite."
More Than a Shop — A Nutrition Platform
Num Nam was always bigger than a pouch or a puff. We are building the nutrition partner Indian parents deserve.
Num Nam App
Stage-wise nutrition guidance, feeding trackers, and parent community.
Coming soonNutrition classes
Expert-led sessions on infant and toddler feeding, weaning, and healthy habits.
Coming soonExperience center
Play zone by age, parent cafe, toddler restaurant — designed with European paediatric experts.
Coming soon